The Pac-12 conference and Letv Sports announced today a multi-year agreement to stream Pac-12 football games in China starting this season. Letv Sports is a subsidiary of Chinese entertainment giant Letv, based out of Beijing with a reported revenue of $1.6 billion annually. The Pac-12 joins the content distributor's outstanding amount of properties including the English Premier League, US Open, The Masters, The Wimbledon Championships, NFL, MLB and NASCAR.
At least one conference game per week for the 2015-16 season will be broadcast and the expansion for multiple sports will be determined in the future. Chinese play-by-play and commentary will be provided for the regions best coverage of American college sports. The financial terms of the agreement were not disclosed.
"We are excited to expand our partnership with Letv Sports and showcase Pac-12 football teams and student-athletes in China," said Pac-12 Commissioner Larry Scott. "As our universities continue to operate in an ever-changing globalized world, we see great opportunity to expand our content distribution to China as a way to showcase our academic and athletic excellence."
Letv Sports initially launched the free streaming platform last weekend featuring the Arizona Wildcats vs. Stanford Cardinal along with the Washington State Cougars vs. California Golden Bears. This week's broadcast will feature the Washington State Cougars for a second consecutive week as they take on the Oregon Ducks and the Colorado Buffaloes vs. Arizona State Sun Devils. The time difference puts these games live on Sunday Morning at 6 a.m. and 10 a.m. Chinese Standard Time respectively.
Global exposure will benefit the Pac-12's recruiting effort and give a marketing advantage over the remaining college conferences. The forward-thinking business model will be progressing over the next five to ten years with more international expansion. Stay tuned for the ever-changing world of college sports. Now, please, just get us DirecTV.