FanShot

When the University of Colorado Buffaloes step onto the field

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When the University of Colorado Buffaloes step onto the field this Friday night to face Washington State, they will be carrying a somewhat disappointing win-loss record of 4-6. Their struggles have been evident since their last victory on October 7, with a string of four consecutive losses. However, the team's less-than-ideal performance on the field hasn't dampened the enthusiasm of their online fanbase. This enthusiasm is reflected in the team's growing social media following and the potential earnings of its most prominent players. Thanks to two proactive campaigns aimed at documenting the team's journey on the internet, one funded by the university and the other initiated by the irrepressible head coach, Deion Sanders, the University of Colorado Buffaloes have undergone a remarkable transformation into a social media sensation.

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