In case you have been living under a rock, or have an emotionally healthy relationship with college sports that takes a break during the summer (you monster), there was a massive shift in the rights of student athletes this past week.
After their hand was forced by the Supreme Court and multiple state legislatures (including Colorado), the NCAA ruled that players can begin to profit off of their own name, image and likeness on July 1.
We have already seen some activity from the Colorado Buffaloes. In preparation of this ruling, the Buffs have put out some personal brands for their bigger players already. These include Sam Noyer (RIP), Jarek Broussard, and Robert Barnes. They have also partnered with personal brand consultants for their student athletes.
Past that, some students have taken some matters into their own hands. A few of the below announcements outline that:
This link details how Ashaad Clayton and Evan Battey plan to take advantage of this rule change. Tad Boyle gave a very Tad Boyle answer of “players can do whatever they want, but I will wait to figure out what do with it.”
Overall, this will open up opportunities for CU players and players around the country, and some athletic departments will ultimately provide more opportunities than others (USC comes to mind). This may have massive impact on the college landscape, or it may just solidify the inequality that already exists in college sports. Who knows?